Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

Book Title: Selling the Invisible: A Field Guide to Modern Marketing

Publisher: Grand Central Publishing

ISBN: 0446672319

Author: Harry Beckwith

* You need to enable Javascript in order to proceed through the registration flow.

Harry Beckwith with Selling the Invisible: A Field Guide to Modern Marketing

  • Positioning: The Battle for Your Mind
  • You, Inc.: The Art of Selling Yourself (Warner Business)
  • Differentiate or Die: Survival in Our Era of Killer Competition
  • Buyology: Truth and Lies About Why We Buy
  • The Long Tail: Why the Future of Business is Selling Less of More
  • The School and Community Relations (11th Edition)
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • Influence: The Psychology of Persuasion, Revised Edition
  • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
  • Including Students with Special Needs: A Practical Guide for Classroom Teachers, Enhanced Pearson eText with Loose-Leaf Version -- Access Card Package (7th Edition)